Expert SEO, PPC, and Google Analytics Articles for Growing Your Business

Posting educational blog or resource articles to your website is a great way to grow your website’s visibility and develop yourself as a thought leader in your industry. Search and AI answer engines reward websites that are continuously adding new, relevant content with genuinely useful information. To ensure your website earns the highest traffic possible, […]

This article has an associated webinar! Register here to watch it on demand. These days, most people are asking, “How much AI can I use in my content before Google punishes me?”  This is the WRONG question, and it completely misses the point. Google doesn’t explicitly punish AI-generated content; it punishes “hollow” content.  AI tends […]

If you’re a user of Google Analytics 4 (GA4), you’ve likely encountered the term “Google Signals.” In this FAQ article, we dig into the pros and cons of this GA4 feature and share our approach that we implement for our clients here at Pam Ann Marketing.  What is Google Signals? Google Signals is a feature […]

Do you know how to test your website speed? And why should you even care about it? TL;DR: Numerous studies show that website speed has a huge impact on user experience and conversion rates, and Google demands it for SEO purposes, too.  What is Website Speed? “Website speed” refers to the amount of time it […]

TL;DR: Content Marketing is putting “gas in the car” for SEO. Unless you have a nationwide or globally known brand, you simply can’t succeed in SEO without content marketing.  Introduction I’ve been telling clients for the past 15 years: If you “optimize” your site for SEO, meaning doing technical optimizations, keyword-optimizing meta tags and content, […]

A very common inquiry we receive is regarding just how problematic “duplicate content” is for SEO. This article aims to explain our particular interpretation of this common SEO consideration, including how the rise of AI-powered search (ChatGPT, Perplexity, Google’s AI Overviews, Claude, and others) has impacted this common challenge. TL;DR: There’s no “penalty” for duplicate […]

If you’re thinking about spending some of your marketing funds on ads to reach your target audience, you’ll want to spend your money in the right place in order to get the best results. As of 2025-2026, Google now processes over 16.4 billion search interactions daily1 and attracts approximately 275 million unique visitors in the […]

Introduction All studies are easy to manipulate, but SEO studies in particular are especially susceptible to flawed logic. Anyone can look at Google search results and find some patterns and correlations, but a purely observational study can draw dangerously inaccurate conclusions. Most studies in the SEO industry are of this nature, and many are poorly […]

Open source software is not owned by any corporate entity. Popular open source website platforms like WordPress and Magento are backed by massive, passionate communities — hundreds of thousands of programmers from around the world who contribute to their codebase every single day. The full codebase is available for editing, allowing for complete development flexibility. […]

Eight years later, this is still my absolute favorite SEO keyword research tool! I've updated our original review with my latest thoughts and added more about my favorite features.

For many years, business owners and marketing managers have had to try to steer clear of the many “snake oil” salespeople in the SEO industry, but this past year has spawned a new type of SEO scam artist to avoid: the “GEO Expert.” What is GEO? “GEO” is one of the many new terms being […]

You’ve brainstormed and come up with the marketing plan for your business. You’ve built and launched your email campaign, paid ad campaigns, and social media campaigns. Now you’re tasked with tracking the ROI of your marketing efforts, but you look in Google Analytics and you can’t figure out how to identify your campaign traffic from […]

Google recently went out of its way to remind people about its guidelines on link schemes. Specifically, the reminder was targeted at individuals abusing guest posts as a means of acquiring a large number of inbound links. Submitting the same article to websites en masse is just one way to violate Google’s webmaster guidelines. In […]

Google Analytics’ bounce rate metric is defined as “the percentage of single page visits”. In other words, you could say it is the amount of times someone landed on a page on your website and left without visiting any other pages. The Google Analytics bounce rate metric reports on both the bounce rate of the […]

April 6, 2016 – Pam Aungst, Founder and President of Pam Ann Marketing, has been selected to be inducted into the 2016 Class of Jersey’s Best Marketing and Communication Professionals under 40. All inductees will be presented a personalized 2016 award at the Jersey’s Best Reception from 6:00-8:30pm on April 28, 2016 at Forsgate Country […]

Unexpected SEO traffic drops can be challenging even for the best SEO experts. Therefore, if you encounter this issue, don’t be too quick to blame it all on an algorithm update. The list of potential reasons is long and requires deeper research. The most common are: technical issues content changes loss of inbound link equity […]

Yesterday, Google announced a new tool in the beta version of Search Console (a.k.a. “the new Search Console.”) It’s called the “URL Inspection Tool,” and claims to “help you debug issues with new or existing pages in the Google Index.” Google even goes so far as to make the bold claim that, with this tool, […]

Pam Aungst, President of Pam Ann Marketing, a New Jersey-based search marketing agency, was the recipient of the 2015 Morris County Chamber of Commerce Leaders in Business Award in the category of Small Business. The award was presented during the Annual Economic Outlook Luncheon, and recognizes the accomplishments of the agency since its establishment in 2011. […]

Pam Aungst, President and Founder of Pam Ann Marketing, was recently honored with a “Changemakers and Champions Award” for her contributions to mental health organization Newbridge Services, Inc. “As a strong advocate for mental health services, it has brought me great joy to provide pro-bono internet marketing services to Newbridge for the past two years,” […]

You finally made it! Your business website finally gets tons of organic traffic and converts well. You have put years of effort into your content, design, structure, SEO, UX, etc. Your visitors love your content, and you get good feedback from your users. Now your business is successful, and it’s time to scale. You and/or […]

There are different options available when it comes to choosing a CMS (content management system). There are two main types of content management systems: open source systems and closed source systems, also referred to as proprietary systems. When it comes to working with SEO companies, president of Pam Ann Marketing, Pam Aungst, believes that a […]

Pam Aungst of Pam Ann Marketing Speaks About The Importance of Author Bios There are a plethora of ways to get information on the web. Knowing whether this information is true or false, however, can be challenging. When users run searches online, they are met with thousands, sometimes more, results for articles that are related […]