Background This nonprofit client had been managing their Google Ad Grants account themselves, with middle-of-the-road results. They looked to us to help them increase results by having us take over management of the account. Goals Increase national awareness of this organization’s life-saving mission, while promoting their line of emergency bleeding control kits. Challenges The organization […]
Case Study: Nonprofit Google Ads Grant Account Excels Despite New Stricter Performance Requirements
Background This nonprofit organization teamed up with the best and brightest minds in science, education, and technology to develop a better way to identify individual abilities, skills, and interests for children with Autism or other special needs. We originally started working with this client back in 2015, when we helped them get started with the […]
Can/Should We Bid On Our Competitors’ Names in AdWords?
We often get asked if it is possible and/or recommended to bid on competitor company and brand names in an SEM campaign. Here are some pros and cons to consider: Google does not permit the use of registered trademarks in ad copy unless you are the trademark owner or an authorized reseller. This does not […]
FAQ: How Much Do I Need to Spend on a Paid Search (AdWords) Campaign?
Since not every click will become a customer, it is important to cast a wide net and assume that only anywhere from 0.5% to 2% of your clicks will convert to a lead (which isn’t even a guarantee to become a paying customer). We have seen sites and campaigns with a better than 2% conversion […]
Case Study: Dermatologist with Four Individual Locations Drives Massive Influx of Leads Using Google AdWords
Pam Ann Marketing was hired to professionally manage AdWords for a dermatologist practice with four individual office locations along the entire east coast. With no historical account content to audit and improve upon, we conducted extensive keyword and market research to identify the optimal strategy for generating results. This research, coupled with general practice information […]
Case Study: International Manufacturer has an 89% Increase in Conversions After Just One Month of PPC Management
Prior to our account management, this account was managed and optimized by a hybrid effort comprised of 1. A different agency and 2. An in-house specialist under the consultation of Google AdWords representatives. After conducting an extensive audit of historical account performance, coupled with website product research, we built brand new AdWords campaigns centralized around […]
Case Study: Global E-Commerce Store Spends Less, Earns More
We were hired to overhaul an e-commerce account that the owners were managing internally since 2002. We started with a strategy meeting to identify highest volume and highest margin product segments, and then conducted a full-scale audit of the existing AdWords account to pinpoint strategy for imperative optimizations. Our initial objectives: Eliminate wasteful spending on […]
Presentation: Intro to PPC / SEM (Google AdWords)
Intro to PPC / SEM (Google AdWords) from Pam Ann Marketing
