PPC/SEM Articles & Tips

If you’re thinking about spending some of your marketing funds on ads to reach your target audience, you’ll want to spend your money in the right place in order to get the best results. Google has over 4.8 billion interactions and 259 million unique visitors daily, and with traffic like that, it’s difficult to imagine […]

As of the end of June 2020, more than eight million people have been infected with COVID-19, and with the extra strain of the pandemic, additional crises — such as mental health, social stigma, and domestic violence — are worsening as well. Nonprofits are trying to confront these challenges, but many are struggling in the

Google Adwords conversion tracking is vital because it’s the most important collection of information needed for improving your AdWords account. Adwords conversion tracking records how many conversions your site has received in total, the specific keywords that are converting, and the specific ad copy that is converting. When armed with conversion tracking data, you can

Are you disappointed with your Google AdWords ad positions? Does it feel like you’re paying more than you should, yet you’re always being outranked by competitors? Then chances are, you’re not following Google AdWords best practices. At it’s core, AdWords best practices are in place to determine which advertisers are creating the better user experience