Google My Business is a “free tool that allows you to promote your Business Profile and business website on Google Search and Maps.” Through your Google My Business account, “you can see and connect with your customers, post updates to your Business Profile, and see how customers are interacting with your business on Google.” Earlier […]
Google My Business is Testing a New Call History Feature
How to Set Up Google Analytics Campaign Tracking
You’ve brainstormed and come up with the marketing plan for your business. You’ve built and launched your email campaign, paid ad campaigns, and social media campaigns. Now you’re tasked with tracking the ROI of your marketing efforts. As Digital Marketer states, tracking the ROI from your marketing campaigns can “[transform] your business from one that […]
Guest Blog Posting Tips and Tricks — My Two Cents on the Subject as Quoted in a Recent SE Ranking Article
While guest blog posting might be touted as an effective marketing strategy for growing brand awareness, driving referral traffic to your website, and building quality backlinks, I think your time and resources could be better spent elsewhere. Anyone who’s ever written quality digital content, whether that’s the copy to post to your business’s social profiles […]
Why Your Google Ranking Keeps Changing
You’ve done your keyword research. You’ve ensured your keywords are distributed throughout your website and your content. And your hard work has paid off: you’ve achieved the top ranking on Google’s search engine results page (SERP)! You’re riding high on your achievement, and then, all of a sudden, your Google ranking has dropped. You want […]
How to Move a WordPress Site to a New Host
Making any significant changes to your website can be a nerve-wracking decision, especially if you’re thinking of moving your WordPress site to a new host. One of the biggest risks/fears business owners face when it comes to moving their website to a new hosting company or server is the possibility of losing important website files […]
How to Generate an XML Sitemap in WordPress
Since 2019, Google has been working with WordPress to incorporate the ability to generate XML sitemaps. Google’s Pascal Birchler recently announced that “in WordPress 5.5, a new feature is being introduced that adds basic, extensible XML sitemaps functionality in WordPress core.” Here’s what you need to know about this exciting new development and how to […]
What’s the Difference Between Shared Hosting and Managed WordPress Hosting for Agencies?
When you’re looking to launch a new website, two of the most important decisions you’ll need to make first are to choose: Your domain name. The domain name is your website’s address. Where you’re going to host your website. The web host is the place where all of your website files are located. There are […]
Creating an Effective SEO Content Marketing Strategy
As I’ve mentioned in a previous blog post, SEO is vital to your company’s ultimate success. And a large part of that success comes down to creating and implementing an effective SEO content marketing strategy. SEO and content go hand in hand. As a recent Forbes article succinctly puts it, “SEO without content marketing is […]
Which is Better for SEO: Meta Robots Tags vs. Robots.txt?
Robots meta tags, or meta tags, are pieces of code that provide instructions to search engines for how to crawl or index web pages and content. There are three types of robots meta directives: Robots.txt: Use robots.txt if crawling of your content is causing issues on your server. Don’t use robots.txt to block private content. […]
The Important of Using AMP for Mobile Optimization
With Google incorporating the Core Web Vitals metrics into its algorithms in 2021, now more than ever, you’ll want your website to load as quickly as possible. And with Google’s “mobile-first” philosophy, you’ll want to be sure the mobile version of your site loads extremely quickly. In addition to the new changes to its algorithms, […]
