Oftentimes, business-to-business (B2B) content marketing can get a bad rap for being boring and dull in comparison to B2C marketing, but as SEMrush states, “content marketing [for B2B companies] provides the backbone of their customer acquisition strategy. When a solid strategy is in place, it can be a phenomenal growth engine.” As someone who markets […]
If you have any experience with PPC advertising, you’ve probably seen the option to include a call tracking extension on your ads. You may have been curious about what call tracking is and how it works, but haven’t actually tried it yet. We’ve compiled the answers to some of the most commonly-asked questions about what […]
This past summer, we reported on Google’s announcement that “page experience signals would be included in Google Search ranking.” The signals are meant to measure “how users perceive the experience of interacting with a web page and contribute to our ongoing work to ensure people get the most helpful and enjoyable experiences from the web.” […]
Google Analytics is the “web analytics reporting offered by Google that tracks and reports website traffic” and “lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.” And while many may be familiar with using some of the pre-existing reports available, they may not know how […]
Search Engine Optimization (SEO) is the key to making your business visible and searchable for your target audience. However, there’s more to SEO than the search element. Here’s what you need to know about investing in SEO for your small business and the benefits of SEO for your small business if you have an effective […]
While 2020 has been a challenging year for all of us, WP Rocket is going to ring in the new year in style. WP Rocket WordPress plugin is getting ready to launch version 3.8, the 4th major version of the year. To align with the emphasis Google’s Core Web Vital metrics will place on user […]
Posting new blog posts to your website is a great way to improve your SEO rank. Search engines reward websites that are continuously adding new, relevant content with a higher SEO ranking. To ensure your website earns the highest ranking possible, you need to optimize your blog posts for SEO as well as for your […]
If you’re thinking about spending some of your marketing funds on ads to reach your target audience, you’ll want to spend your money in the right place in order to get the best results. Google has over 4.8 billion interactions and 259 million unique visitors daily, and with traffic like that, it’s difficult to imagine […]
While most people are familiar with some of the strategic tactics for improving your website’s SEO, one of the more obscure ways to improve your SEO ranking pertains to the structure of your URLs. Ensuring you have the best WordPress permalink structure is something simple you can implement to improve your website’s SEO. Take a […]
Google My Business is a “free tool that allows you to promote your Business Profile and business website on Google Search and Maps.” Through your Google My Business account, “you can see and connect with your customers, post updates to your Business Profile, and see how customers are interacting with your business on Google.” Earlier […]
