When you think about SEO, the first thing that may come to mind is improving your ranking on search engine result pages (SERPs) by incorporating relevant keywords into your website that resonate with your target audience and customers. You may not immediately think about how having an SEO-friendly website design can impact how well your […]
Marketing strategies are key to any business’s success. For small businesses, developing the right digital marketing strategies is vital to their success. While it might be tempting (and convenient) to put all of your marketing spend behind one digital marketing promotion idea, it’s better to spread the wealth between different tactics. Small businesses need to […]
Implementing a comprehensive SEO strategy is vital to your business’s success. To do so, you’ll need to find the right keywords to incorporate throughout your website and branded content. How do you do that? You’ll need a keyword finder tool to identify the right terms to use. While Google Keyword Planner, SEMRush, and Ahrefs might […]
If you’re a frequent flyer here, then you know that we’ve talked about how to optimize your blog posts for SEO and how to create B2B content marketing strategies for organic search (if this is your first time visiting, welcome aboard!). Creating authentic, quality blog content is a key strategy to connect and resonate with […]
In April, my company celebrated 10 years in business. I can’t even begin to describe the level of gratitude that I have for achieving this milestone, especially because, according to the Bureau of Labor Statistics, “approximately 20 percent of small businesses fail within the first year. By the end of the second year, 30 percent […]
As part of Google’s continued efforts to make the internet more mobile-friendly, they’ve been incorporating mobile-first indexing into their ranking process. So, if you want your website to rank higher on search engine results pages (SERPs), it will need to be optimized for mobile Google search. The institution of this new ranking process, however, has […]
When it comes to choosing a website hosting platform, we prefer working with WordPress from an SEO perspective. However, we understand that working with WordPress can seem intimidating, especially if you don’t have experience with building a website from scratch. That’s where page builder plugins come in. There are a number of page builder plugins […]
Oftentimes, business-to-business (B2B) content marketing can get a bad rap for being boring and dull in comparison to B2C marketing, but as SEMrush states, “content marketing [for B2B companies] provides the backbone of their customer acquisition strategy. When a solid strategy is in place, it can be a phenomenal growth engine.” As someone who markets […]
If you have any experience with PPC advertising, you’ve probably seen the option to include a call tracking extension on your ads. You may have been curious about what call tracking is and how it works, but haven’t actually tried it yet. We’ve compiled the answers to some of the most commonly-asked questions about what […]
This past summer, we reported on Google’s announcement that “page experience signals would be included in Google Search ranking.” The signals are meant to measure “how users perceive the experience of interacting with a web page and contribute to our ongoing work to ensure people get the most helpful and enjoyable experiences from the web.” […]
