When I’m auditing a website, I always recommend placing a conversion form somewhere in the design so that it appears on every page of the site. I often get questioned about my logic behind this, which is twofold: 1) Making the user perform an additional click and page load in order to get to your […]
11 Research-Driven Best Practices for Increasing Form Conversion
Google Ads Announces Free Ad Credits for Existing Advertisers as COVID-19 Relief
Google has announced that they will be offering free ad credits to existing advertisers to help them “stay in touch with their customers during this challenging time.” The company has allocated $340 million in free ad credits for small and medium business advertisers. This is potentially good news for Google Ads advertisers; however, details are […]
16 Tips for Forensic SEO Audit Success [Checklist]
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If you experience an unexpected SEO traffic drop, it’s crucial to know how to identify exactly what led to it. Many SEO professionals are quick to assign blame to an algorithm update, but it actually could have been caused by a technical issue, content change, loss of inbound link equity, a malware injection, a change […]
Morris County Monthly Meetup Educates Attendees on WordPress
Once a month, the Morris County New Jersey WordPress Meetup group hosts an event where new topics pertaining to WordPress are discussed. The meetings are held at Pam Ann Marketing in Denville and coordinated through Meetup.com, a website that endorses business and social events. A Recap of Past Meetup Topics In May, the topic of […]
WordPress vs. Wix vs. Squarespace for SEO: An Interview with Pam Aungst
There are different options available when it comes to choosing a CMS (content management system). There are two main types of content management systems: open source systems and closed source systems, also referred to as proprietary systems. When it comes to working with SEO companies, president of Pam Ann Marketing, Pam Aungst, believes that a […]
An Interview on Author Bios with Pam Aungst
Pam Aungst of Pam Ann Marketing Speaks About The Importance of Author Bios There are a plethora of ways to get information on the web. Knowing whether this information is true or false, however, can be challenging. When users run searches online, they are met with thousands, sometimes more, results for articles that are related […]
Is Your Web Developer Spoofing Your PageSpeed Insights Score?
Sadly, our job as SEO consultants means that we often play the role of policing web developers, catching them in the act of doing potentially harmful things to their and our client sites. We’ve caught devs doing every stupid thing under the sun, ranging from leaving noindex tags present on live production sites to commenting […]
A Walkthrough (and Critique) of the New URL Inspection Tool in Search Console
Yesterday, Google announced a new tool in the beta version of Search Console (a.k.a. “the new Search Console.”) It’s called the “URL Inspection Tool,” and claims to “help you debug issues with new or existing pages in the Google Index.” Google even goes so far as to make the bold claim that, with this tool, […]
Major Change to Mobile Search Results, + More in This Week’s SEO & SEM News Roundup
Google made a major change to mobile search results this week, which effectively redefines what it means to rank on page one. We learned more about Google’s algorithm update last month and what exactly it was targeting. Google My Business now lets users include even more information to attract customers. John Mueller from Google published […]
Is Structured Data a Ranking Signal? We Have the Answer, + More in This Week’s SEO News Roundup
Welcome to April — and we all know what happens on the first of April. That’s right… April Fools’ Day. Google marked the occasion with a clever prank that duped much of the SEO community. We’ll get into more on that later, and also cover some serious news such as Google shutting down its Goo.gl […]
