Google Analytics is the “web analytics reporting offered by Google that tracks and reports website traffic” and “lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.” And while many may be familiar with using some of the pre-existing reports available, they may not know how […]
Create a Custom Report in Google Analytics
The Benefits of SEO for Small Businesses
Search Engine Optimization (SEO) is the key to making your business visible and searchable for your target audience. However, there’s more to SEO than the search element. Here’s what you need to know about investing in SEO for your small business and the benefits of SEO for your small business if you have an effective […]
Increase WordPress Speed Performance with the WP Rocket WordPress Plugin
While 2020 has been a challenging year for all of us, WP Rocket is going to ring in the new year in style. WP Rocket WordPress plugin is getting ready to launch version 3.8, the 4th major version of the year. To align with the emphasis Google’s Core Web Vital metrics will place on user […]
How to Optimize Blog Posts for SEO
Posting new blog posts to your website is a great way to improve your SEO rank. Search engines reward websites that are continuously adding new, relevant content with a higher SEO ranking. To ensure your website earns the highest ranking possible, you need to optimize your blog posts for SEO as well as for your […]
How to Use Google Ads to Promote Your Business
If you’re thinking about spending some of your marketing funds on ads to reach your target audience, you’ll want to spend your money in the right place in order to get the best results. Google has over 4.8 billion interactions and 259 million unique visitors daily, and with traffic like that, it’s difficult to imagine […]
The Best WordPress Permalink Structure for SEO
While most people are familiar with some of the strategic tactics for improving your website’s SEO, one of the more obscure ways to improve your SEO ranking pertains to the structure of your URLs. Ensuring you have the best WordPress permalink structure is something simple you can implement to improve your website’s SEO. Take a […]
Google My Business is Testing a New Call History Feature
Google My Business is a “free tool that allows you to promote your Business Profile and business website on Google Search and Maps.” Through your Google My Business account, “you can see and connect with your customers, post updates to your Business Profile, and see how customers are interacting with your business on Google.” Earlier […]
How to Set Up Google Analytics Campaign Tracking
You’ve brainstormed and come up with the marketing plan for your business. You’ve built and launched your email campaign, paid ad campaigns, and social media campaigns. Now you’re tasked with tracking the ROI of your marketing efforts. As Digital Marketer states, tracking the ROI from your marketing campaigns can “[transform] your business from one that […]
Guest Blog Posting Tips and Tricks — My Two Cents on the Subject as Quoted in a Recent SE Ranking Article
While guest blog posting might be touted as an effective marketing strategy for growing brand awareness, driving referral traffic to your website, and building quality backlinks, I think your time and resources could be better spent elsewhere. Anyone who’s ever written quality digital content, whether that’s the copy to post to your business’s social profiles […]
Why Your Google Ranking Keeps Changing
You’ve done your keyword research. You’ve ensured your keywords are distributed throughout your website and your content. And your hard work has paid off: you’ve achieved the top ranking on Google’s search engine results page (SERP)! You’re riding high on your achievement, and then, all of a sudden, your Google ranking has dropped. You want […]
