SEO Articles & Tips

The importance of SEO automation and XML sitemaps: my interview with Barry Schwartz

The Importance of SEO Automation and XML Sitemaps: My Interview with Barry Schwartz

One of the most common refrains in business is “time is money”. It’s sustained the test of time because it’s true, especially when you’re dealing with something as important as your website’s SEO. Because SEO is such a vital component of ensuring your business’s success, it’s worth dedicating the time and resources to ensure that

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A blog header graphic introducing cumulative layout shift.

What You Need to Know About the Visibility, or Cumulative Layout Shift (CLS), Metric

We’re wrapping up our blog series detailing each element of the page experience criteria Google will be adding to their search algorithms in 2021. We’ve already covered the first two Core Web Vitals: the page loading metric, Largest Contentful Paint (LCP), and the interactivity metric, First Input Delay (FID).  Now, we’re diving into the final

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what-you-need-to-know-about-the-interactivity-or-first-input-delay-fid-metric

What You Need to Know About the Interactivity, or First Input Delay (FID), Metric

In my first blog post for July, I summarized Google’s announcement for adding page experience criteria to their search algorithm. The next post in the series discussed probably the most important of Chrome’s three Core Web Vitals: the page loading metric, or Largest Contentful Paint (LCP). This time, I’m diving into the interactivity metric: First

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Blog-header-giving-a-brief-description-of-largest-contentful-paint

What You Need to Know About the Loading, or Largest Contentful Paint (LCP), Metric

In my last blog post, I discussed Google’s announcement that they’ll be adding page experience criteria to their search algorithms. This latest addition coincides with Chrome’s recently announced Core Web Vitals. According to Google, the Core Web Vitals metrics are designed to “provide unified guidance to quality signals that, we believe, are essential to delivering

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WordPress-vs.-Wix-vs.-Squarespace-for-SEO_-An-Interview-with-Pam-Aungst

WordPress vs. Wix vs. Squarespace for SEO: An Interview with Pam Aungst

There are different options available when it comes to choosing a CMS (content management system). There are two main types of content management systems: open source systems and closed source systems, also referred to as proprietary systems.  When it comes to working with SEO companies, president of Pam Ann Marketing, Pam Aungst, believes that a

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A Walkthrough (and Critique) of the New URL Inspection Tool in Search Console

A Walkthrough (and Critique) of the New URL Inspection Tool in Search Console

Yesterday, Google announced a new tool in the beta version of Search Console (a.k.a. “the new Search Console.”) It’s called the “URL Inspection Tool,” and claims to “help you debug issues with new or existing pages in the Google Index.” Google even goes so far as to make the bold claim that, with this tool,

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