This week Google revealed how many sites it has taken down for copyright violations. Google AdWords now allows one email for multiple accounts, and has also made news this week concerning mobile ads.
Full details about each of these headlines are included in this week’s SEO and internet marketing news roundup.
Billions of Pages Removed from Google Search
Google has removed over 1.75 billion web pages from its index of search results for copyright violations. To put that in perspective, the number of copyright takedown requests Google has denied is only 39 million. To add some further perspective, there has been a 53% year over year increase in copyright takedown requests.
One Email for Multiple AdWords Accounts
If you’re a manager of multiple AdWords accounts, you know how time consuming it can be to sign in and out of each one. Google feels your frustrations and has put a stop to that. Now you can use one email address to log in to multiple accounts. You can connect up to five AdWords accounts to one email, to be exact. The option to add additional accounts can be accessed through the ‘Manage AdWords accounts’ screen in the main menu.
Expanded Text Ads Get a New Deadline
This past July, Google released a new ad unit called ‘expanded text ads’, which are 50% larger in size compared to standard text ads. Expanded text ads allow for the use of more headlines and body copy, and some advertisers are already using them. However, it is taking many advertisers much longer to catch up.
Initially, Google said it would be retiring standard text ads in October, but has since chanced its mind to January 31, 2017. After January 31, you will no longer be able to create or edit standard text ads. If you want to create a text ad it will have to be in the form of an expanded text ad.
New Mobile Ad Units in AdWords
Google introduced two ad innovations that are designed to help people find more of what they want on mobile devices. The first of the two ad innovations is the “next generation” of Universal App Campaigns. This campaign is available right now which allows you to reach customers with in-app advertisements across Google Search, Play, YouTube, and the Google Display Network.
Once the app campaign is up and running, Google begins to collect data and learn how people engage with it. The campaign will continually refine its own ads so you can reach the right customers, in the right places, at the right times. For example, if it’s found that people who tap on a lot of travel ads also watch a lot of travel vlogs, then they will be served ads for more travel deals on YouTube.
Conclusion
Google shows no mercy when it comes to copyright violations, one email address can be used for multiple AdWords account, you have until January 31 to learn about expanded text ads, and two new app innovations are available for mobile.
If you have any question about the week’s news, or about anything else, please leave us a comment below and we’ll be sure to respond.
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