LinkedIn for Business: Quick Tip for Finding Value on LinkedIn

If you’re having trouble finding the value in using LinkedIn to market your business, try joining and participating in the groups that your ideal client would belong to (as opposed to the groups you would choose based upon your own interests).

For example, if a book author would be an ideal client for you, join a book authors’ group, even if you’re not a book author yourself. Then occasionally chime in on discussions there (when you have REAL value to add…don’t just peddle your wares).

If you are genuinely helpful as an active member of the group, you can start building real relationships through LinkedIn with tightly-targeted prospects.

LinkedIn for Business: Share Your Feedback

Do you participate in LinkedIn groups?
Do you join the groups that your idea client would join?
Have you found success in doing so?
Please share your experience in the comments below.

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Pam Aungst

President & Chief Web Traffic Controller at Pam Ann Marketing

Pam Ann Aungst, M.B.A., President of Pam Ann Marketing, LLC, is widely recognized as an expert in search engine optimization (SEO). A self-proclaimed “geek”, Pam began studying computer programming at 6 years old, started creating websites in 1997 and has been working professionally in the field of e-commerce since 2005. Referred to by Sprout Social as a “Twitter Success Story,” she harnessed the power of social media to launch her own agency in 2011. Pam has been interviewed by publications such as Internet Retailer magazine, regularly publishes articles in top internet marketing news sources, and speaks on topics such as SEO and social media. Click here to read her full bio.

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