Resources

Explore the latest SEO Articles, PPC Insights, Google Analytics Best Practices and more!

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Pam speaks to Seth and Shannon at the Digital Marketing Dive Podcast about internet marketing, SEO and growing your business.
by Pam Aungst Cronin
July 22, 2021
Elementor vs. Beaver Builder: What you need to know
When it comes to choosing a website hosting platform, we prefer working with WordPress from an SEO perspective. However, we understand that working with WordPress can seem intimidating, especially if you don’t have experience with building a website from scratch. That’s where page builder plugins come in. There are a number of page builder plugins […]
by Pam Aungst Cronin
May 18, 2021
How to optimize your WordPress site to boost Core Web Vitals
This past summer, we shared Google’s announcement that “page experience signals would be included in Google Search ranking.” This new performance evaluation is meant to ensure users have the best and most helpful search experience possible. Google did give plenty of advanced notice prior to the May 2021 rollout of this new experience evaluation — which combines […]
by Pam Aungst Cronin
February 15, 2021
How to generate an XML sitemap in WordPress.
Since 2019, Google has been working with WordPress to incorporate the ability to generate XML sitemaps. Google’s Pascal Birchler recently announced that “in WordPress 5.5, a new feature is being introduced that adds basic, extensible XML sitemaps functionality in WordPress core.” Here’s what you need to know about this exciting new development and how to […]
by Pam Aungst Cronin
September 16, 2020
What's the difference between shared hosting and managed WordPress hosting for agencies?
When you’re looking to launch a new website, two of the most important decisions you’ll need to make first are to choose: Your domain name. The domain name is your website’s address. Where you’re going to host your website. The web host is the place where all of your website files are located. There are […]
by Pam Aungst Cronin
September 14, 2020
11 Research-Driven Best Practices for Increasing Form Conversion
When I’m auditing a website, I always recommend placing a conversion form somewhere in the design so that it appears on every page of the site. I often get questioned about my logic behind this, which is twofold: 1) Making the user perform an additional click and page load in order to get to your […]
by Pam Aungst Cronin
April 6, 2020
WordPress-vs.-Wix-vs.-Squarespace-for-SEO_-An-Interview-with-Pam-Aungst
There are different options available when it comes to choosing a CMS (content management system). There are two main types of content management systems: open source systems and closed source systems, also referred to as proprietary systems. When it comes to working with SEO companies, president of Pam Ann Marketing, Pam Aungst, believes that a […]
by Katie Coyne
July 2, 2019
SEO Explainer
The amount of new TLDs being added to the web is consistently growing. We’ve come a long way from being limited to the typical .com or .org; now imaginations can run wild with all the gTLDs available to register. Generic top level domains (gTLDs) can be an effective way to help your site stand out in […]
by Pam Aungst Cronin
December 5, 2016
5 star rating
Google Search Console, formerly known as Google Webmaster Tools, is an essential free service offered by Google to all site owners. It is designed to help site owners maintain and monitor their site’s presence in Google search results. It also has a number of other excellent uses that we’re going to go over with you […]
by Pam Aungst Cronin
May 13, 2016
Wordpress logo
People often ask me why I recommend developing websites in WordpPress. Well, here’s why: WordPress Websites Are User-Friendly WordPress makes it super easy for my clients to update their own websites. Most clients don’t want to have to contact their web developer just to change two words on a page. And frankly, I don’t want […]
by Pam Aungst Cronin
September 5, 2012
wordpress-updates
I was asked the following question today: Would you recommend that whenever a WordPress update is issued its users should upgrade their website immediately? My answer is a resounding YES. Why Update WordPress? WordPress updates are often issued for the purposes of fixing potential security issues. My favorite podcast, SEO 101, recently noted that if […]
by Pam Aungst Cronin
May 9, 2012