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Google Analytics’ bounce rate metric is defined as “the percentage of single page visits”. In other words, you could say it is the amount of times someone landed on a page on your website and left without visiting any other pages. The Google Analytics bounce rate metric reports on both the bounce rate of the […]
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April 6, 2016 – Pam Aungst, Founder and President of Pam Ann Marketing, has been selected to be inducted into the 2016 Class of Jersey’s Best Marketing and Communication Professionals under 40. All inductees will be presented a personalized 2016 award at the Jersey’s Best Reception from 6:00-8:30pm on April 28, 2016 at Forsgate Country
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Pam Aungst, President and Founder of Pam Ann Marketing, was recently honored with a “Changemakers and Champions Award” for her contributions to mental health organization Newbridge Services, Inc. “As a strong advocate for mental health services, it has brought me great joy to provide pro-bono internet marketing services to Newbridge for the past two years,”
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Knowing how to test website speed is a simple yet fundamental skill for any SEO or website owner. When you know how fast (or slow) your pages load, you’ll know what kind of experience you’re creating for visitors. Creating the best user experience starts with having content that loads quickly; because after that you may
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Pam Aungst, President of Pam Ann Marketing, a New Jersey-based search marketing agency, was the recipient of the 2015 Morris County Chamber of Commerce Leaders in Business Award in the category of Small Business. The award was presented during the Annual Economic Outlook Luncheon, and recognizes the accomplishments of the agency since its establishment in 2011.
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If you try to stay on top of internet marketing news, you may have seen some headlines recently proclaiming that Google Authorship is dead. I understand how this would raise some concerns, especially since Authorship and Author Rank are things that we’ve recommended focusing on for quite some time, and are providing services to our
Here at Pam Ann Marketing, we recently did a “local SEO” project for Morristown, NJ-based IT firm Sterling Rose LLC. We did some maps optimization, Schema markup, and citation building for owner Norman Rosenthal to give him a “boost” in regionally-based searches. The Agency Only Lays the Foundation By implementing these tactics, we laid the
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There are two ways of losing money on Google: 1) Not Ranking. 2) Ranking. 1) How to Lose Money By NOT Ranking on Google The way to lose money by NOT ranking on Google is simple: do not invest in SEO (search engine optimization). But exactly how much of a return will you get on
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People often ask me why I recommend developing websites in WordpPress. Well, here’s why: WordPress Websites Are User-Friendly WordPress makes it super easy for my clients to update their own websites. Most clients don’t want to have to contact their web developer just to change two words on a page. And frankly, I don’t want
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I was asked the following question today: Would you recommend that whenever a WordPress update is issued its users should upgrade their website immediately? My answer is a resounding YES. Why Update WordPress? WordPress updates are often issued for the purposes of fixing potential security issues. My favorite podcast, SEO 101, recently noted that if
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(This article was updated March 2014) Optimizing your website incorrectly can cause you to become banned from Google. Google has an approximate 70% market share in the search industry, so getting banned from Google can effectively negate nearly all of your online marketing efforts. And no one is safe; even J.C. Penney and Overstock.com have
How to Spot a “Black Hat” SEO “Professional” (Updated!) Read More »
What IS an Editorial Calendar? An “editorial calendar” may sound like a complicated thing, but in fact it is a simple tool that can make or break your blogging success. The term “editorial calendar” simply refers to a schedule of what you are going to blog about and when. It may cover several weeks, several
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