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Pam Aungst Cronin

Recently named one of the “Top 10 Best Women in SEO,” Pam Aungst Cronin, M.B.A. is widely recognized as an expert in SEO, PPC, Google Analytics, and WordPress. A self-proclaimed “geek”, Pam began studying computer programming at 6 years old, started creating websites in 1997 and has been working professionally in the field of e-commerce since 2005. Referred to by Sprout Social as a “Twitter Success Story,” she harnessed the power of social media to launch her own agency in 2011. Pam travels all over the country speaking at conferences and guest lecturing at universities. Click here to read her full bio.

The importance of using AMP for mobile optimization.

The Importance of Using AMP for Mobile Optimization

With Google incorporating the Core Web Vitals metrics into its algorithms in 2021, now more than ever, you’ll want your website to load as quickly as possible. And with Google’s “mobile-first” philosophy, you’ll want to be sure the mobile version of your site loads extremely quickly.  In addition to the new changes to its algorithms, […]

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The importance of SEO automation and XML sitemaps: my interview with Barry Schwartz

The Importance of SEO Automation and XML Sitemaps: My Interview with Barry Schwartz

One of the most common refrains in business is “time is money”. It’s sustained the test of time because it’s true, especially when you’re dealing with something as important as your website’s SEO. Because SEO is such a vital component of ensuring your business’s success, it’s worth dedicating the time and resources to ensure that

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Yoast SEO WordPress plugin introduces indexables in version 14.0.

Yoast SEO WordPress Plugin Introduces Indexables in Version 14.0

This may seem like common sense, but it bears remembering that the main purpose of search engine optimization (SEO) is to think like a search engine. As such, we do everything we can to ensure search engines can retrieve as much information from our websites as possible to earn a higher SERP (search engine result

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A blog header graphic introducing cumulative layout shift.

What You Need to Know About the Visibility, or Cumulative Layout Shift (CLS), Metric

We’re wrapping up our blog series detailing each element of the page experience criteria Google will be adding to their search algorithms in 2021. We’ve already covered the first two Core Web Vitals: the page loading metric, Largest Contentful Paint (LCP), and the interactivity metric, First Input Delay (FID).  Now, we’re diving into the final

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A header graphic introducing Google Ads grants for nonprofits

Everything You Need to Know About Google Ads Grants for Nonprofits

As of the end of June 2020, more than eight million people have been infected with COVID-19, and with the extra strain of the pandemic, additional crises — such as mental health, social stigma, and domestic violence — are worsening as well. Nonprofits are trying to confront these challenges, but many are struggling in the

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what-you-need-to-know-about-the-interactivity-or-first-input-delay-fid-metric

What You Need to Know About the Interactivity, or First Input Delay (FID), Metric

In my first blog post for July, I summarized Google’s announcement for adding page experience criteria to their search algorithm. The next post in the series discussed probably the most important of Chrome’s three Core Web Vitals: the page loading metric, or Largest Contentful Paint (LCP). This time, I’m diving into the interactivity metric: First

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Blog-header-giving-a-brief-description-of-largest-contentful-paint

What You Need to Know About the Loading, or Largest Contentful Paint (LCP), Metric

In my last blog post, I discussed Google’s announcement that they’ll be adding page experience criteria to their search algorithms. This latest addition coincides with Chrome’s recently announced Core Web Vitals. According to Google, the Core Web Vitals metrics are designed to “provide unified guidance to quality signals that, we believe, are essential to delivering

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Blog-header-for-Googles-latest-algorithm-update

Google’s Page Experience is Now a Ranking Factor

Users prefer websites that provide great user experiences. The user experience has become so important to a website’s success that Google just announced that they’ll be adding page experience criteria to their search algorithm in conjunction with Chrome’s recently released Core Web Vitals. Here’s what you need to know about Core Web Vitals and the

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11 Research-Driven Best Practices for Increasing Form Conversion

11 Research-Driven Best Practices for Increasing Form Conversion

When I’m auditing a website, I always recommend placing a conversion form somewhere in the design so that it appears on every page of the site. I often get questioned about my logic behind this, which is twofold: 1) Making the user perform an additional click and page load in order to get to your

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16-Tips-for-Forensic-SEO-Audit-Success

16 Tips for Forensic SEO Audit Success [Checklist]

If you experience an unexpected SEO traffic drop, it’s crucial to identify exactly what led to. Many SEO professionals are quick to assign blame to an algorithm update, but it actually could have been caused by a technical issue, content change, loss of inbound link equity, a malware injection, a change in search volume, loss

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WordPress-vs.-Wix-vs.-Squarespace-for-SEO_-An-Interview-with-Pam-Aungst

WordPress vs. Wix vs. Squarespace for SEO: An Interview with Pam Aungst

There are different options available when it comes to choosing a CMS (content management system). There are two main types of content management systems: open source systems and closed source systems, also referred to as proprietary systems.  When it comes to working with SEO companies, president of Pam Ann Marketing, Pam Aungst, believes that a

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