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Google has a number of free testing tools that can be used to improve your site in various ways. There are some you may not even know exist – or, if you are aware of them, you may not know how to use them to the fullest. We want to help clear up that confusion […]
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Google recently went out of its way to remind people about its guidelines on link schemes. Specifically, the reminder was targeted at individuals abusing guest posts as a means of acquiring a large number of inbound links. Submitting the same article to websites en masse is just one way to violate Google’s webmaster guidelines. In
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The amount of new TLDs being added to the web is consistently growing. We’ve come a long way from being limited to the typical .com or .org; now imaginations can run wild with all the gTLDs available to register. Generic top level domains (gTLDs) can be an effective way to help your site stand out in
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Google Search Console, formerly known as Google Webmaster Tools, is an essential free service offered by Google to all site owners. It is designed to help site owners maintain and monitor their site’s presence in Google search results. It also has a number of other excellent uses that we’re going to go over with you
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Knowing how to test website speed is a simple yet fundamental skill for any SEO or website owner. When you know how fast (or slow) your pages load, you’ll know what kind of experience you’re creating for visitors. Creating the best user experience starts with having content that loads quickly; because after that you may
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If you try to stay on top of internet marketing news, you may have seen some headlines recently proclaiming that Google Authorship is dead. I understand how this would raise some concerns, especially since Authorship and Author Rank are things that we’ve recommended focusing on for quite some time, and are providing services to our
Here at Pam Ann Marketing, we recently did a “local SEO” project for Morristown, NJ-based IT firm Sterling Rose LLC. We did some maps optimization, Schema markup, and citation building for owner Norman Rosenthal to give him a “boost” in regionally-based searches. The Agency Only Lays the Foundation By implementing these tactics, we laid the
The Role of the Client in Local SEO: Morristown, NJ Local SEO Case Study Read More »
There are two ways of losing money on Google: 1) Not Ranking. 2) Ranking. 1) How to Lose Money By NOT Ranking on Google The way to lose money by NOT ranking on Google is simple: do not invest in SEO (search engine optimization). But exactly how much of a return will you get on
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(This article was updated March 2014) Optimizing your website incorrectly can cause you to become banned from Google. Google has an approximate 70% market share in the search industry, so getting banned from Google can effectively negate nearly all of your online marketing efforts. And no one is safe; even J.C. Penney and Overstock.com have
How to Spot a “Black Hat” SEO “Professional” (Updated!) Read More »
What IS an Editorial Calendar? An “editorial calendar” may sound like a complicated thing, but in fact it is a simple tool that can make or break your blogging success. The term “editorial calendar” simply refers to a schedule of what you are going to blog about and when. It may cover several weeks, several
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