If you have any experience with PPC advertising, you’ve probably seen the option to include a call tracking extension on your ads. You may have been curious about what call tracking is and how it works, but haven’t actually tried it yet. We’ve compiled the answers to some of the most commonly-asked questions about what […]
If you’re thinking about spending some of your marketing funds on ads to reach your target audience, you’ll want to spend your money in the right place in order to get the best results. Google has over 4.8 billion interactions and 259 million unique visitors daily, and with traffic like that, it’s difficult to imagine […]
Google My Business is a “free tool that allows you to promote your Business Profile and business website on Google Search and Maps.” Through your Google My Business account, “you can see and connect with your customers, post updates to your Business Profile, and see how customers are interacting with your business on Google.” Earlier […]
Back in March, I covered the announcement that Google would be donating $340 million in Google Ads credits to active SMB accounts as a part of their $800 million COVID-19 relief fund. At the time, no one knew much about this initiative other than that Google planned to release the Google Ads credits shortly. I’m […]
As of the end of June 2020, more than eight million people have been infected with COVID-19, and with the extra strain of the pandemic, additional crises — such as mental health, social stigma, and domestic violence — are worsening as well. Nonprofits are trying to confront these challenges, but many are struggling in the […]
Google has announced that they will be offering free ad credits to existing advertisers to help them “stay in touch with their customers during this challenging time.” The company has allocated $340 million in free ad credits for small and medium business advertisers. This is potentially good news for Google Ads advertisers; however, details are […]
We’ve been teasing our “big news” for a while now, and it’s finally time to reveal it! We are launching a sister company, called Stealth™ Search and Analytics! The Pam Ann Marketing brand that you’ve known for years is not going away – we are just creating this new company alongside Pam Ann to offer something that’s been […]
Google has primarily been focusing on local search with its most recent updates, and has continued a trend of sharing local search advice on Twitter. Updates to paid search and Google’s advertising policies have also been rolled out, with an especially important update for AdSense publishers. Lastly, a new type of structured data markup has […]
Wouldn’t you love it if people could search for your products in Google and buy them right then and there? As a searcher, wouldn’t it be convenient to skip a few steps in the purchase process by buying products directly from search results? That’s why Google has been working on a “Buy” button for search […]
This past week has been all about Google introducing useful, new additions to AdWords. Some of the new AdWords features are available right now, while others will be available later on this year. In addition, the big G issued a warning to people who are abusing its link building policies. More details about all of […]
