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Dimly lit computer screen showing illegal drugs with a shadowy, ominous atmosphere.
Bad Actors Capitalize on Simple Website Flaws Believe it or not, U.S. government and university websites are being used to promote the sale of illegal drugs, and Google is letting it happen! Bad actors have figured out a clever way to capitalize upon the strong reputation of US government (.gov) and school (.edu) websites. On […]
by Pam Aungst Cronin
October 16, 2024
Breaking News Google Ruled Monopoly
Breaking news in the world of SEO: The Department of Justice has ruled that Google is indeed a monopoly. Video Why Was Google Declared a Monopoly? AP news reports, “A judge on Monday ruled that Google’s ubiquitous search engine has been illegally exploiting its dominance to squash competition and stifle Innovation.”The ruling says that Google […]
by Pam Aungst Cronin
August 9, 2024
Graphic of a man looking at a computer screen with two different website designs labeled "new site" and "subdomain", trying to decide which is better for SEO
You finally made it! Your business website finally gets tons of organic traffic and converts well. You have put years of effort into your content, design, structure, SEO, UX, etc. Your visitors love your content, and you get good feedback from your users. Now your business is successful, and it’s time to scale. You and/or […]
by Pam Aungst Cronin
October 13, 2023
The importance of developing an SEO friendly website design
When you think about SEO, the first thing that may come to mind is improving your ranking on search engine result pages (SERPs) by incorporating relevant keywords into your website that resonate with your target audience and customers. You may not immediately think about how having an SEO-friendly website design can impact how well your […]
by Pam Aungst Cronin
October 5, 2021
Create the right digital marketing strategies for your small business
Marketing strategies are key to any business’s success. For small businesses, developing the right digital marketing strategies is vital to their success. While it might be tempting (and convenient) to put all of your marketing spend behind one digital marketing promotion idea, it’s better to spread the wealth between different tactics. Small businesses need to […]
by Pam Aungst Cronin
August 11, 2021
Picture of Pam pointing at computer screen with the KWFinder logo on it
Five years later, this is still my absolute favorite SEO keyword research tool! I've updated our original review with my latest thoughts and added more about my favorite features.
by Pam Aungst Cronin
July 26, 2021
Google Trends as an SEO tool
If you’re a frequent flyer here, then you know that we’ve talked about how to optimize your blog posts for SEO and how to create B2B content marketing strategies for organic search (if this is your first time visiting, welcome aboard!). Creating authentic, quality blog content is a key strategy to connect and resonate with […]
by Pam Aungst Cronin
July 7, 2021
10 Things I've Learned in 10 Years of Business
In April, my company celebrated 10 years in business. I can’t even begin to describe the level of gratitude that I have for achieving this milestone, especially because, according to the Bureau of Labor Statistics, “approximately 20 percent of small businesses fail within the first year. By the end of the second year, 30 percent […]
by Pam Aungst Cronin
June 27, 2021
Elementor vs. Beaver Builder: What you need to know
When it comes to choosing a website hosting platform, we prefer working with WordPress from an SEO perspective. However, we understand that working with WordPress can seem intimidating, especially if you don’t have experience with building a website from scratch. That’s where page builder plugins come in. There are a number of page builder plugins […]
by Pam Aungst Cronin
May 18, 2021
B2B content marketing strategies for organic search
Oftentimes, business-to-business (B2B) content marketing can get a bad rap for being boring and dull in comparison to B2C marketing, but as SEMrush states, “content marketing [for B2B companies] provides the backbone of their customer acquisition strategy. When a solid strategy is in place, it can be a phenomenal growth engine.” As someone who markets […]
by Pam Aungst Cronin
April 27, 2021
How to optimize your WordPress site to boost Core Web Vitals
This past summer, we shared Google’s announcement that “page experience signals would be included in Google Search ranking.” This new performance evaluation is meant to ensure users have the best and most helpful search experience possible. Google did give plenty of advanced notice prior to the May 2021 rollout of this new experience evaluation — which combines […]
by Pam Aungst Cronin
February 15, 2021
The benefits of SEO for small businesses.
Search Engine Optimization (SEO) is the key to making your business visible and searchable for your target audience. However, there’s more to SEO than the search element. Here’s what you need to know about investing in SEO for your small business and the benefits of SEO for your small business if you have an effective […]
by Pam Aungst Cronin
January 11, 2021