Latest SEO, PPC & Analytics News & Reviews

Latest SEO & PPC News

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SEO Articles & Tips

How to Lose Money on Google

There are two ways of losing money on Google: 1) Not Ranking. 2) Ranking. 1) How to Lose Money By NOT Ranking on Google The way to lose money by NOT ranking on Google is simple:

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Facebook Marketing Plan Template
PPC/SEM Articles & Tips

Facebook Marketing Plan Template (Updated)

*updates reflect changes to Facebook Pages analytics and advertising options Developing a formal Facebook marketing plan has many benefits. A marketing plan ensures clear, consistent brand messaging, helps avoid social media blunders, and provides a way to

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google-analytics-shortcuts
Google Analytics Articles & Tips

Google Analytics New “Shortcuts” Feature: Pros and Cons

A long-awaited feature has been added to Google Analytics: Shortcuts! The intention of shortcuts is to provide a simple way to reach frequently-used reports with less clicks. If you attended or watched the recording of my “Top

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WordPress Articles & Tips

4 Reasons to Develop Websites in WordPress

People often ask me why I recommend developing websites in WordPress. Well, here’s why: WordPress Websites Are User-Friendly WordPress makes it super easy for my clients to update their own websites. Most clients don’t want to

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How to SEO-Optimize Blog Titles
SEO Articles & Tips

SEO for Blog Titles [QUICK TIP]

    SEO for Blog Titles Put the strongest keywords in the beginning of the title. Google cares most about the first 3 words in the title. Instead of this: “Ten Awesome Gifts for Men” Do

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wordpress-updates
WordPress Articles & Tips

WordPress Updates: How Important Are They?

I was asked the following question today: Would you recommend that whenever a WordPress update is issued its users should upgrade their website immediately? My answer is a resounding YES. Why Update WordPress? WordPress updates are

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how-to-spot-a-black-hat-seo-professional
SEO Articles & Tips

How to Spot a “Black Hat” SEO “Professional” (Updated!)

 (This article was updated March 2014) Optimizing your website incorrectly can cause you to become banned from Google.  Google has an approximate 70% market share in the search industry, so getting banned from Google can effectively

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Woman typing on laptop
SEO Articles & Tips

Internet Marketing As A Career: Where to Start?

Internet marketing is becoming exponentially important to just about every business entity that exists in the modern day world.  However, pursuing a career in internet marketing can be surprisingly difficult given the ever-growing prevalence of it.

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woman screaming
WordPress Articles & Tips

What if You Lost Your Website?

Recent hurricane warnings brought on a lot of buzz about emergency preparedness. For me, it felt good to update my home’s emergency supplies and plans. Most of us don’t hesitate to ensure that our homes have

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Editorial-Calendar
SEO Articles & Tips

The Editorial Calendar: A Blogging Essential

What IS an Editorial Calendar? An “editorial calendar” may sound like a complicated thing, but in fact it is a simple tool that can make or break your blogging success.  The term “editorial calendar” simply refers

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What is SEO (Search Engine Optimization)?

Search Engine Optimization primarily refers to the practice of tweaking a website so that it performs well (shows up high in the results) in search engines. In the past, the practice was only applied to standard

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