Google has primarily been focusing on local search with its most recent updates, and has continued a trend of sharing local search advice on Twitter. Updates to paid search and Google’s advertising policies have also been rolled out, with an especially important update for AdSense publishers. Lastly, a new type of structured data markup has […]
New Design for Mobile Search, + More in This Week’s SEO & SEM News Roundup
Google was spotted testing a new design for mobile search results, which may or may not end up getting rolled out as a permanent redesign. More information about Google’s upcoming mobile-first index has been revealed, as well as new information about the company’s new Posts feature. It’s now easier to find wheelchair accessible locations in […]
How to Use Google’s Free Testing Tools to Improve Your Site
Google Warns Against Guest Posting, + More in This Week’s SEO & SEM News Roundup
This past week has been all about Google introducing useful, new additions to AdWords. Some of the new AdWords features are available right now, while others will be available later on this year. In addition, the big G issued a warning to people who are abusing its link building policies. More details about all of […]
Search With Your Smartphone Camera, Google I/O, + More in This Week’s SEO & SEM News Roundup
Google held its annual I/O developer conference last week which means — lots of Google news to cover! The search giant introduced new search technology rolling out now, and new search technology being built for the future. Between those announcements, Google was also busy making changes to AdWords, AdSense, and Analytics. Lastly, there’s a new […]
What’s the Deal With Google’s AMP (Accelerated Mobile Pages)? Here’s What You Need to Know
If you work on the web in any capacity, or are even just a user of the web, it’s likely you’ve been acquainted with Accelerated Mobile Pages (AMP). They’re in Google’s search results, they’re in your Twitter feed, they’re being written about in tech blogs. Unless you’re an avid follower of tech news it’s possible […]
Google Revamps Image Search, Bing Kills Standard Text Ads, + More in This SEO & SEM News Roundup
Google has overhauled a couple of key areas of search results, but this past week it was Bing making all the headlines. From experimenting with chat bots to a significant announcement regarding Bing Ads, it was a busy week for the world’s second largest search engine. More details about these top stories are included in […]
Recent Changes to Google Organic Search: What You Need to Know
Search is a fast moving industry. Unless you follow Google’s actions on a routine basis, you’re likely to miss something. Even for those of us who follow what the company is doing from day to day, it’s difficult to absorb everything. It helps to take a moment and look back at the search giant’s recent […]
Google Changes Ranking Signals, + More in This Week’s SEO & SEM News Roundup
This week Google rolled out an algorithm change aimed at improving the quality of search results. A surprising amount of Google’s page one results are HTTPS pages. There’s new insights available for Bing Shopping Campaigns. Also in paid search news, a report was released revealing search ads accounted for almost half of all digital ad […]
Google Working on Its Own Job Search Engine, Ad Blocker, + More in This Week’s SEO & SEM News Roundup
News came out this week about a new job search service called “Google Hire.” A report came out announcing the internet giant will soon be building an ad blocker into its very own Chrome browser. More YouTube channels than ever are now able to launch live streams. Google is bringing a previously Android-exclusive feature to […]
