When you think about SEO, the first thing that may come to mind is improving your ranking on search engine result pages (SERPs) by incorporating relevant keywords into your website that resonate with your target audience and customers. You may not immediately think about how having an SEO-friendly website design can impact how well your […]
Marketing strategies are key to any business’s success. For small businesses, developing the right digital marketing strategies is vital to their success. While it might be tempting (and convenient) to put all of your marketing spend behind one digital marketing promotion idea, it’s better to spread the wealth between different tactics. Small businesses need to […]
Implementing a comprehensive SEO strategy is vital to your business’s success. To do so, you’ll need to find the right keywords to incorporate throughout your website and branded content. How do you do that? You’ll need a keyword finder tool to identify the right terms to use. While Google Keyword Planner, SEMRush, and Ahrefs might […]
If you’re a frequent flyer here, then you know that we’ve talked about how to optimize your blog posts for SEO and how to create B2B content marketing strategies for organic search (if this is your first time visiting, welcome aboard!). Creating authentic, quality blog content is a key strategy to connect and resonate with […]
As part of Google’s continued efforts to make the internet more mobile-friendly, they’ve been incorporating mobile-first indexing into their ranking process. So, if you want your website to rank higher on search engine results pages (SERPs), it will need to be optimized for mobile Google search. The institution of this new ranking process, however, has […]
Oftentimes, business-to-business (B2B) content marketing can get a bad rap for being boring and dull in comparison to B2C marketing, but as SEMrush states, “content marketing [for B2B companies] provides the backbone of their customer acquisition strategy. When a solid strategy is in place, it can be a phenomenal growth engine.” As someone who markets […]
Search Engine Optimization (SEO) is the key to making your business visible and searchable for your target audience. However, there’s more to SEO than the search element. Here’s what you need to know about investing in SEO for your small business and the benefits of SEO for your small business if you have an effective […]
Posting new blog posts to your website is a great way to improve your SEO rank. Search engines reward websites that are continuously adding new, relevant content with a higher SEO ranking. To ensure your website earns the highest ranking possible, you need to optimize your blog posts for SEO as well as for your […]
While guest blog posting might be touted as an effective marketing strategy for growing brand awareness, driving referral traffic to your website, and building quality backlinks, I think your time and resources could be better spent elsewhere. Anyone who’s ever written quality digital content, whether that’s the copy to post to your business’s social profiles […]
You’ve done your keyword research. You’ve ensured your keywords are distributed throughout your website and your content. And your hard work has paid off: you’ve achieved the top ranking on Google’s search engine results page (SERP)! You’re riding high on your achievement, and then, all of a sudden, your Google ranking has dropped. You want […]
