Do you know how to use Facebook’s “time decay” metric to your advantage? Well, you do now!
The “Time Decay” element of Facebook’s EdgeRank algorithm means that newer posts trump older posts.
If you are posting Facebook too rapidly, most of your fans will only see the newest post.
Always spread out Facebook posts by several hours for best exposure.
More on EdgeRank
For more on Facebook’s EdgeRank algorithm, download my free EdgeRank e-book.
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Pam Aungst
President & Chief Web Traffic Controller at Pam Ann Marketing
Pam Ann Aungst, M.B.A., President of Pam Ann Marketing, LLC, is widely recognized as an expert in search engine optimization (SEO). A self-proclaimed “geek”, Pam began studying computer programming at 6 years old, started creating websites in 1997 and has been working professionally in the field of e-commerce since 2005. Referred to by Sprout Social as a “Twitter Success Story,” she harnessed the power of social media to launch her own agency in 2011. Pam has been interviewed by publications such as Internet Retailer magazine, regularly publishes articles in top internet marketing news sources, and speaks on topics such as SEO and social media. Click here to read her full bio.
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