Do you know how to use Facebook’s “time decay” metric to your advantage? Well, you do now!
The “Time Decay” element of Facebook’s EdgeRank algorithm means that newer posts trump older posts.
If you are posting Facebook too rapidly, most of your fans will only see the newest post.
Always spread out Facebook posts by several hours for best exposure.
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President & Chief Web Traffic Controller at Pam Ann Marketing
Recently named one of the “Top 10 Best Women in SEO,” Pam Aungst Cronin, M.B.A. is widely recognized as an expert in SEO, PPC, Google Analytics, and WordPress. A self-proclaimed “geek”, Pam began studying computer programming at 6 years old, started creating websites in 1997 and has been working professionally in the field of e-commerce since 2005. Referred to by Sprout Social as a “Twitter Success Story,” she harnessed the power of social media to launch her own agency in 2011. Pam travels all over the country speaking at conferences and guest lecturing at universities. Click here to read her full bio.
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This is one of those things that the instant you read it, makes sense. (Does that makes sense?) Intuitively, I know that the newest posts must have the heaviest weight. Thanks for letting us know the science behind it.
My pleasure! Thanks for the feedback.