Do you know how to use Facebook’s “time decay” metric to your advantage? Well, you do now!
The “Time Decay” element of Facebook’s EdgeRank algorithm means that newer posts trump older posts.
If you are posting Facebook too rapidly, most of your fans will only see the newest post.
Always spread out Facebook posts by several hours for best exposure.
More on EdgeRank
For more on Facebook’s EdgeRank algorithm, download my free EdgeRank e-book.
Questions about EdgeRank?
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This is one of those things that the instant you read it, makes sense. (Does that makes sense?) Intuitively, I know that the newest posts must have the heaviest weight. Thanks for letting us know the science behind it.
My pleasure! Thanks for the feedback.