Do you know how to use Facebook’s “time decay” metric to your advantage? Well, you do now!
The “Time Decay” element of Facebook’s EdgeRank algorithm means that newer posts trump older posts.
If you are posting Facebook too rapidly, most of your fans will only see the newest post.
Always spread out Facebook posts by several hours for best exposure.
More on EdgeRank
For more on Facebook’s EdgeRank algorithm, download my free EdgeRank e-book.
Questions about EdgeRank?
Leave a comment below!
Download my Facebook Marketing Plan Template!
If you liked this article, you’ll LOVE my Facebook Marketing Plan template.
Download it here:
[contact-form-7 id=”1040″ title=”Facebook-Marketing-Plan-Template”]
President & Chief Web Traffic Controller at Pam Ann Marketing
Recently named one of the “Top 10 Best Women in SEO,” Pam Ann Aungst, M.B.A. is widely recognized as an expert in SEO, PPC, Google Analytics, and WordPress. A self-proclaimed “geek”, Pam began studying computer programming at 6 years old, started creating websites in 1997 and has been working professionally in the field of e-commerce since 2005. Referred to by Sprout Social as a “Twitter Success Story,” she harnessed the power of social media to launch her own agency in 2011. Pam travels all over the country speaking at conferences and guest lecturing at universities. Click here to read her full bio.
Latest posts by Pam Aungst (see all)
- What is Call Tracking and How Does It Work? - March 15, 2021
- How to Optimize Your WordPress Site to Boost Core Web Vitals - February 15, 2021
- Create a Custom Report in Google Analytics - January 19, 2021
Share This!
This is one of those things that the instant you read it, makes sense. (Does that makes sense?) Intuitively, I know that the newest posts must have the heaviest weight. Thanks for letting us know the science behind it.
My pleasure! Thanks for the feedback.