Okay, that’s a cheesy word I made up for “experimental pinning”, but the concept is very effective.
1) Experiment with pinning different images related to your industry.
2) See what gets re-pinned the most.
3) Write a blog article about a topic that could use a very similar image for its featured picture.
4) Pin the image from your new blog post and watch the re-pinning begin!
Case Study: Experi-Pinning Brings in Over 2,000 Re-Pins
I recently implemented this concept for a client of mine (E&T Plastics). E&T sells large (and very boring) sheets of plastic. However, those plastic sheets (also known as plexiglass) can be used to create cool stuff. So I experi-pinned a bunch of plexiglass pictures. I noticed that the ones related to kitchen design received the most re-pins. Hence, the article DIY Kitchen Backsplash: How to Create a Custom Backsplash Using Plexiglass was born. I pinned the featured image from the article, and it has since been re-pinned over 2,000 times, creating consistent referral traffic over the next 6 months and beyond.
Gonna Try It?
So what do you think? Are you going to try experi-pinning? If so, let me know how it goes in the comments below!