Pinterest is all the rage right now, and it drives tons of blog traffic. So how do you cash in on this potential traffic? Easy.
Experi-Pin!
Okay, that’s a cheesy word I made up for “experimental pinning”, but the concept is very effective.
1) Experiment with pinning different images related to your industry.
2) See what gets re-pinned the most.
3) Write a blog article about a topic that could use a very similar image for its featured picture.
4) Pin the image from your new blog post and watch the re-pinning begin!
Case Study: Experi-Pinning Brings in Over 2,000 Re-Pins
I recently implemented this concept for a client of mine (E&T Plastics). E&T sells large (and very boring) sheets of plastic. However, those plastic sheets (also known as plexiglass) can be used to create cool stuff. So I experi-pinned a bunch of plexiglass pictures. I noticed that the ones related to kitchen design received the most re-pins. Hence, the article DIY Kitchen Backsplash: How to Create a Custom Backsplash Using Plexiglass was born. I pinned the featured image from the article, and it has since been re-pinned over 2,000 times, creating consistent referral traffic over the next 6 months and beyond.
Gonna Try It?
So what do you think? Are you going to try experi-pinning? If so, let me know how it goes in the comments below!
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That is an excellent idea.
Thank you, Bridget! Glad you like it.
E&T is lucky to have you on our team
Thank you, Gene!
I might have to try this! Great idea! 🙂
Roxanne, Thanks for the comment. Let me know how it goes if you try it!
I am STILL getting repins from your kitchen backsplash pin! Great job, Pam!
Awesome! Thanks, Amy!
What a great idea! I had thought that “experi-pinning” might be a new app, but it’s a new word that you coined. Awesome!
Thanks, Carol! It’s a little cheesy, but I like cheesy. 🙂
Love that new word you engineered [Experi-Pinning]! 🙂
Thanks! It’s a bit cheesy, but it gets the point across. 🙂