Google started off the new year by teasing some new innovations it’s about to unveil at the annual Consumer Electronics Show (CES) in Las Vegas. Google also made some notable updates to its iOS app, while Bing added health & fitness features to its search results and unveiled its top 5 digital marketing search terms of the year.
More details about each of these top stories are included in this week’s SEO news roundup.
Google Assistant Coming to Android TV
Google’s voice assistant, simply called Google Assistant, is about to make its way to Android TV on supported TVs and set-top boxes. With the simple command of “OK Google” you’ll be able to get Android TV to do everything from play your favorite movie to tell you how long your morning commute is going to be. Google Assistant will first be coming to the NVIDIA SHIELD device, followed by TVs running Android 6.0 or higher. The company also mentioned Google Assistant will be coming to smartwatches running Android Wear 2.0 later this year. For more details about the expansion of Google Assistant, you’ll have to wait and see what the company unveils at CES this weekend.
Updates to Google’s iOS App
Google’s iOS app now has a built-in YouTube player. When videos show up on the front page of search results they can be played directly in the app itself without having to open the separate YouTube app. The company has also revamped restaurant searches, offering the ability to view a restaurant’s menu without having to open another page. Keeping in line with the concept of having users do more within the Google app, hotel searches have been updated with pricing and booking options. Now you can use the app to compare prices across a range of booking websites. Google is inching ever closer to being the one-stop-shop for everything you’re looking for on the web.
Bing Adds a Couple of Healthy New Search Features
Just in time to help keep people on board with their New Year’s health & fitness resolutions, Bing has added a couple of new search features related to diet and exercise. Searching for either “workouts” or “exercises” will return a carousel of videos teaching you how to perform the exercise. The search results can be narrowed down based on difficulty, target areas, equipment used, and more. With diet and exercise going hand-in-hand, Bing has also revised its user interface for food searches. You can search for the name of a specific dish, such as “lamb stew”, or search based on dietary needs such as “low carbs”, and get a similar carousel of instructional recipes. Want to know how many calories are in the food you’re eating? Bing has you covered there as well. Search for “how many calories are in X” and Bing will instantly return the answer on the front page of its search results.
Bing’s Top Digital Marketing Keywords of 2016
Bing has revealed the top US marketing keywords searched for in 2016, according to its own data. As you can see from the top 5 list below, new technology such as personal assistants and virtual reality were at the top of most people’s minds. Search marketing has a prominent spot on the list, and there’s no love lost for tried-and-true email marketing.
- Personal Assistants/ Intelligent Agents
- Virtual Reality/Augmented Reality
- Search Marketing
- Artificial Intelligence
- Email Marketing
We’re going to see a lot more use of Google Assistant in the new year, which means a lot more voice searches being conducted. Google’s iOS app is letting users do more without having to open other external apps or pages. Bing is helping searchers out with health and fitness, and also shared it’s top 5 marketing search terms of the year. It’s shaping up to be a year full of new technologies for search marketers. Are you ready for the ride?
- What You Need to Know About the Loading, or Largest Contentful Paint (LCP), Metric - July 13, 2020
- Google’s Latest Algorithm Update - July 1, 2020
- 11 Research-Driven Best Practices for Increasing Form Conversion - April 6, 2020