To gain a following in social media, you need to establish yourself as an authority in your field. Sharing the latest news in your area of expertise is an easy way to do that.
Google Alerts can keep you up to date by sending you email alerts whenever an article is published about your topic.
Try it out!
- Go to http://google.com/alerts
- Enter a phrase and click “Preview Results” to see what the related email alerts would look like
- Sign up to receive the alerts at your desired frequency
- Share the most valuable updates with your followers
Have any other tips for using Google Alerts? Leave a comment!
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President & Chief Web Traffic Controller at Pam Ann Marketing
Recently named one of the “Top 10 Best Women in SEO,” Pam Ann Aungst, M.B.A. is widely recognized as an expert in SEO, PPC, Google Analytics, and WordPress. A self-proclaimed “geek”, Pam began studying computer programming at 6 years old, started creating websites in 1997 and has been working professionally in the field of e-commerce since 2005. Referred to by Sprout Social as a “Twitter Success Story,” she harnessed the power of social media to launch her own agency in 2011. Pam travels all over the country speaking at conferences and guest lecturing at universities. Click here to read her full bio.
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When you do tweet out these news bits, use twitter handles when possible.
Great point, Bridget. Always give credit where credit is due!