Explore the latest SEO Articles, PPC Insights, Google Analytics Best Practices and more!

Ensure consistent and accurate campaign tracking with our Standard Operating Procedures (SOP) template for UTM Google Analytics. This easy-to-use guide provides a structured approach to creating and managing GA4 UTM parameters, helping you track marketing performance effectively. Avoid data inconsistencies and gain clear insights into traffic sources with standardized UTM tagging. Download Instantly!

Don’t miss Pam on the Majestic Podcast, where she joined a panel to discuss the State of AI in SEO! From cutting-edge AI algorithms shaping search rankings to the game-changing impact on content creation, this conversation is a must for marketers and innovators alike.

On Monday, February 3, Pam joined the Let’s Talk PR Podcast hosted by Sherry Goldman on WRHU-FM to dive into all things SEO. Get ready for pro tips, best practices, and insights into how search engines can help elevate your brand’s visibility. Don’t miss this!

To celebrate the launch of the book, Pam was a co-host of a roundtable panel of SEO experts to discuss what 2025 has in store. (Pam joins at the 2:01:00 mark) Pam Aungst Cronin is a featured contributor to the new book “SEO in 2025” by David Bain of Majestic SEO. In the book, Pam […]

Pam sat down with PR Patter’s Julie Livingston to talk about the year in SEO, how to optimize your site for AI, measuring results and more!

Bad Actors Capitalize on Simple Website Flaws Believe it or not, U.S. government and university websites are being used to promote the sale of illegal drugs, and Google is letting it happen! Bad actors have figured out a clever way to capitalize upon the strong reputation of US government (.gov) and school (.edu) websites. On […]

Video Slides

Pam joins the Majestic SEO Podcast to talk about the potential for AI to power organic growth.

Breaking news in the world of SEO: The Department of Justice has ruled that Google is indeed a monopoly. Video Why Was Google Declared a Monopoly? AP news reports, “A judge on Monday ruled that Google’s ubiquitous search engine has been illegally exploiting its dominance to squash competition and stifle Innovation.”The ruling says that Google […]

This SEO Content Audit Template will organize your site’s URLs. Sort all your URLs by what should stay, be deleted, updated, consolidated, redirected, etc. The URL categories are customizable via the “Categories” tab as are the statuses (on the “Statuses” tab). These create handy dropdowns in the spreadsheet. Need help filling this out? Check out […]

Pam speaks with Greengeeks about Google’s New AI Update. In this webinar, Pam speaks with GreenGeeks about Google’s New AI Update, which displays AI answers at the top of search results. How will this affect traditional SEO results and what adjustments should you make to optimize your site for this new development? Pam answers your […]

Pam joined Majestic SEO’s David Bain to give her thoughts on the future of AI in SEO.

These are our comprehensive guidelines for how to write SEO-optimized copy that reads naturally yet sends clear keyword signals to search engine bots. Need help filling this out? Check out our Professional SEO Services or our SEO Training offering. Download Instantly!

This SEO-Optimized Blog Writing Template makes it easy to plan out a keyword-optimized article. Use it in conjunction with the SEO Blogging Schedule Template to plan out your writing! Need help filling this out? Check out our Professional SEO Services or our SEO Training offering. Download Instantly!

This SEO Blogging Schedule Template will clear up your writers block in no time. Fill out your dates, topics, categories, primary keywords, secondary keywords, internal links, and status. The blog categories are customizable via the “Categories” tab as are the statuses (on the “Statuses” tab). These create handy dropdowns in the spreadsheet. Download Instantly!

What is Keyword Mapping? Keyword Mapping is an SEO practice where keywords are strategically organized into groups and “mapped” (assigned) to certain pages on a website. It involves researching keywords, grouping them by topic and intent, assigning primary and secondary key phrases to each page, and preparing meta tag content for each page. It also […]

With the release of ChatGPT, the ability to take advantage of AI technology has opened up to the public. But with great power comes great responsibility! In this video I show you how to use AI as a tool to supercharge your SEO and save time while still following Google’s guidelines and avoiding the pitfalls […]

You finally made it! Your business website finally gets tons of organic traffic and converts well. You have put years of effort into your content, design, structure, SEO, UX, etc. Your visitors love your content, and you get good feedback from your users. Now your business is successful, and it’s time to scale. You and/or […]

Back in 2017, we created stealthsearchandanalytics.com to market our white-label reseller services to a specific target audience (marketing agencies).  At the time, we had planned to spend a lot of time generating a high quantity of high-quality content for this site on a regular basis, which, as you always hear us preach about, is necessary […]

Pam joined Julie Livingston on the PR Patter podcast to speak about the “Do’s” and “Don’ts” of AI. Listen to the full podcast on Spotify and Apple Podcasts.

The Mindful School Marketing Podcast

In this webinar, Pam will give a “year in review” recap of what happened in the SEO industry in 2022, 5 key SEO trends to watch in 2023, the “do’s and don’ts” of those new trends, and how to sum this all up into a solid SEO strategy for the new year. What you will […]

Here is a playlist of Pam’s quick and easy-to-follow GA4 tips, made with YouTube Shorts. New videos are added all the time, so be sure to subscribe! Subscribe on Need help setting up GA4? Check out our Google Analytics 4 Setup & Migration Services!

In this beginner-focused session, you will learn the basics of what SEO means, how search engines work, the basics of a successful SEO strategy, and what to expect from SEO. I’ll also share my favorite SEO plugins, sites, and tools. Download in PDF.

Our Client Rosanne DeTorres and Erin DeGeorge have set impeccable standards of excellence for the attorneys of DeTorres & DeGeorge Family Law. Based in New Jersey, this award-winning firm focuses exclusively on providing legal counsel on matters related to interpersonal relationships and the law. The Challenge The DeTorres & DeGeorge Family Law Attorneys website was […]

When you think about SEO, the first thing that may come to mind is improving your ranking on search engine result pages (SERPs) by incorporating relevant keywords into your website that resonate with your target audience and customers. You may not immediately think about how having an SEO-friendly website design can impact how well your […]

Our Client CoralTree is an award winning tech firm offering file sharing and collaboration software-as-a-service solutions for businesses and individuals in the accounting, legal, insurance, architecture, construction, real estate, and other industry segments. Their QBoxPlus.com website had been in existence since 2015, but the company had not focused on search engine optimization as a marketing […]

Marketing strategies are key to any business’s success. For small businesses, developing the right digital marketing strategies is vital to their success. While it might be tempting (and convenient) to put all of your marketing spend behind one digital marketing promotion idea, it’s better to spread the wealth between different tactics. Small businesses need to […]

Five years later, this is still my absolute favorite SEO keyword research tool! I've updated our original review with my latest thoughts and added more about my favorite features.

Pam speaks to Seth and Shannon at the Digital Marketing Dive Podcast about internet marketing, SEO and growing your business.

If you’re a frequent flyer here, then you know that we’ve talked about how to optimize your blog posts for SEO and how to create B2B content marketing strategies for organic search (if this is your first time visiting, welcome aboard!). Creating authentic, quality blog content is a key strategy to connect and resonate with […]

In April, my company celebrated 10 years in business. I can’t even begin to describe the level of gratitude that I have for achieving this milestone, especially because, according to the Bureau of Labor Statistics, “approximately 20 percent of small businesses fail within the first year. By the end of the second year, 30 percent […]

When it comes to choosing a website hosting platform, we prefer working with WordPress from an SEO perspective. However, we understand that working with WordPress can seem intimidating, especially if you don’t have experience with building a website from scratch. That’s where page builder plugins come in. There are a number of page builder plugins […]

National Law Firm This client had originally posted this video to YouTube on November 14, 2015, but wasdisappointed at the initial low number of views (223 views over 202 days). We launched a YouTube video campaign on June 3, 2016 using keyword targeting to attract users whowere already interested in similar video content. By August […]

Oftentimes, business-to-business (B2B) content marketing can get a bad rap for being boring and dull in comparison to B2C marketing, but as SEMrush states, “content marketing [for B2B companies] provides the backbone of their customer acquisition strategy. When a solid strategy is in place, it can be a phenomenal growth engine.” As someone who markets […]

This past summer, we shared Google’s announcement that “page experience signals would be included in Google Search ranking.” This new performance evaluation is meant to ensure users have the best and most helpful search experience possible. Google did give plenty of advanced notice prior to the May 2021 rollout of this new experience evaluation — which combines […]

Search Engine Optimization (SEO) is the key to making your business visible and searchable for your target audience. However, there’s more to SEO than the search element. Here’s what you need to know about investing in SEO for your small business and the benefits of SEO for your small business if you have an effective […]

Posting new blog posts to your website is a great way to improve your SEO rank. Search engines reward websites that are continuously adding new, relevant content with a higher SEO ranking. To ensure your website earns the highest ranking possible, you need to optimize your blog posts for SEO as well as for your […]

If you’re thinking about spending some of your marketing funds on ads to reach your target audience, you’ll want to spend your money in the right place in order to get the best results. Google has over 4.8 billion interactions and 259 million unique visitors daily, and with traffic like that, it’s difficult to imagine […]

You’ve brainstormed and come up with the marketing plan for your business. You’ve built and launched your email campaign, paid ad campaigns, and social media campaigns. Now you’re tasked with tracking the ROI of your marketing efforts. As Digital Marketer states, tracking the ROI from your marketing campaigns can “[transform] your business from one that […]

Since 2019, Google has been working with WordPress to incorporate the ability to generate XML sitemaps. Google’s Pascal Birchler recently announced that “in WordPress 5.5, a new feature is being introduced that adds basic, extensible XML sitemaps functionality in WordPress core.” Here’s what you need to know about this exciting new development and how to […]

When you’re looking to launch a new website, two of the most important decisions you’ll need to make first are to choose: Your domain name. The domain name is your website’s address. Where you’re going to host your website. The web host is the place where all of your website files are located. There are […]

As I’ve mentioned in a previous blog post, SEO is vital to your company’s ultimate success. And a large part of that success comes down to creating and implementing an effective SEO content marketing strategy. SEO and content go hand in hand. As a recent Forbes article succinctly puts it, “SEO without content marketing is […]

Robots meta tags, or meta tags, are pieces of code that provide instructions to search engines for how to crawl or index web pages and content. There are three types of robots meta directives: Robots.txt: Use robots.txt if crawling of your content is causing issues on your server. Don’t use robots.txt to block private content.  […]

With Google incorporating the Core Web Vitals metrics into its algorithms in 2021, now more than ever, you’ll want your website to load as quickly as possible. And with Google’s “mobile-first” philosophy, you’ll want to be sure the mobile version of your site loads extremely quickly. In addition to the new changes to its algorithms, […]

One of the most common refrains in business is “time is money”. It’s sustained the test of time because it’s true, especially when you’re dealing with something as important as your website’s SEO. Because SEO is such a vital component of ensuring your business’s success, it’s worth dedicating the time and resources to ensure that […]

Organic SEO (search engine optimization) is one of the best ways to bring your website to the top of search engine results pages (SERPs) for relevant keywords. However, fully optimizing your website involves a lot of moving parts, some of which can be a bit technical. As CIO Magazine points out, “Today’s SEO needs to […]

We’re wrapping up our blog series detailing each element of the page experience criteria Google will be adding to their search algorithms in 2021. We’ve already covered the first two Core Web Vitals: the page loading metric, Largest Contentful Paint (LCP), and the interactivity metric, First Input Delay (FID). Now, we’re diving into the final […]

In my first blog post for July, I summarized Google’s announcement for adding page experience criteria to their search algorithm. The next post in the series discussed probably the most important of Chrome’s three Core Web Vitals: the page loading metric, or Largest Contentful Paint (LCP). This time, I’m diving into the interactivity metric: First […]

In my last blog post, I discussed Google’s announcement that they’ll be adding page experience criteria to their search algorithms. This latest addition coincides with Chrome’s recently announced Core Web Vitals. According to Google, the Core Web Vitals metrics are designed to “provide unified guidance to quality signals that, we believe, are essential to delivering […]

Users prefer websites that provide great user experiences. The user experience has become so important to a website’s success that Google just announced that they’ll be adding page experience criteria to their search algorithm in conjunction with Chrome’s recently released Core Web Vitals. Here’s what you need to know about Core Web Vitals and the […]

When I’m auditing a website, I always recommend placing a conversion form somewhere in the design so that it appears on every page of the site. I often get questioned about my logic behind this, which is twofold: 1) Making the user perform an additional click and page load in order to get to your […]

Tending to the technical side of SEO is crucial to ensure that search engine robots can effectively crawl, index, and understand your site. In this session, attendees will learn how to optimize WordPress sites for important technical SEO best practices. All levels of technical optimizations will be covered from basic to intermediate to advanced, including […]

Background This nonprofit organization teamed up with the best and brightest minds in science, education, and technology to develop a better way to identify individual abilities, skills, and interests for children with Autism or other special needs. We originally started working with this client on their SEO strategy in late 2014, only 5 months after […]

Background This nonprofit organization teamed up with the best and brightest minds in science, education, and technology to develop a better way to identify individual abilities, skills, and interests for children with Autism or other special needs. We originally started working with this client back in 2015, when we helped them get started with the […]

Background This nonprofit client had been managing their Google Ad Grants account themselves, with middle-of-the-road results. They looked to us to help them increase results by having us take over their Google Ads Grant Management. Goals Increase national awareness of this organization’s life-saving mission, while promoting their line of emergency bleeding control kits. Challenges The […]

Unexpected SEO traffic drops can be challenging even for the best SEO experts. Therefore, if you encounter this issue, don’t be too quick to blame it all on an algorithm update. The list of potential reasons is long and requires deeper research. The most common are: technical issues content changes loss of inbound link equity […]

There are different options available when it comes to choosing a CMS (content management system). There are two main types of content management systems: open source systems and closed source systems, also referred to as proprietary systems. When it comes to working with SEO companies, president of Pam Ann Marketing, Pam Aungst, believes that a […]

Pam Aungst of Pam Ann Marketing Speaks About The Importance of Author Bios There are a plethora of ways to get information on the web. Knowing whether this information is true or false, however, can be challenging. When users run searches online, they are met with thousands, sometimes more, results for articles that are related […]

Your website content has two audiences: Human readers and search engines. Writing content that appeals to both is something that all writers and website owners should know how to do. Whether you’re a professional copywriter or a small business owner who writes for your own website, knowing how to write content that satisfies both of […]

Link building is incredibly important to a successful SEO strategy. In fact, Google’s most preliminary technology, detailed in their very first patent, “Method for Node Ranking in a Linked Database,” relied very heavily on links to determine site quality, and it still does to this day. As the patent says, “The rank assigned to a […]

Sadly, our job as SEO consultants means that we often play the role of policing web developers, catching them in the act of doing potentially harmful things to their and our client sites. We’ve caught devs doing every stupid thing under the sun, ranging from leaving noindex tags present on live production sites to commenting […]

Yesterday, Google announced a new tool in the beta version of Search Console (a.k.a. “the new Search Console.”) It’s called the “URL Inspection Tool,” and claims to “help you debug issues with new or existing pages in the Google Index.” Google even goes so far as to make the bold claim that, with this tool, […]

Pam Ann Marketing is subcontracted by a local inbound marketing agency to provide SEO consulting and services for a client of theirs in the HVAC commercial services space. The engagement began in October 2014, and is still ongoing as of 2017. The first phase of the project focused on assisting the agency in architecting a […]

Did you know that it is (FINALLY) possible to move a Google Analytics property to another account without losing any of your data? Despite the fact that Google did not formerly allow user to do that, you now can, and we’re going to teach you how. You may also be pleased to know this can […]

Google has a number of free testing tools that can be used to improve your site in various ways. There are some you may not even know exist – or, if you are aware of them, you may not know how to use them to the fullest. We want to help clear up that confusion […]

Google recently went out of its way to remind people about its guidelines on link schemes. Specifically, the reminder was targeted at individuals abusing guest posts as a means of acquiring a large number of inbound links. Submitting the same article to websites en masse is just one way to violate Google’s webmaster guidelines. In […]

The amount of new TLDs being added to the web is consistently growing. We’ve come a long way from being limited to the typical .com or .org; now imaginations can run wild with all the gTLDs available to register. Generic top level domains (gTLDs) can be an effective way to help your site stand out in […]

Google Ads conversion tracking is vital because it’s the most important collection of information needed for improving your Google Ads performance. Conversion tracking records how many conversions your site has received, the specific keywords that are converting, and the specific ad copy that is converting. When armed with conversion tracking data, you can improve the […]

Are you disappointed with your Google Ads ad positions? Does it feel like you’re paying more than you should, yet you’re always being outranked by competitors? Then chances are, you’re not following Google Ads best practices. At its core, Google Ads best practices are in place to determine which advertisers are creating the better user […]

Google Search Console, formerly known as Google Webmaster Tools, is an essential free service offered by Google to all site owners. It is designed to help site owners maintain and monitor their site’s presence in Google search results. It also has a number of other excellent uses that we’re going to go over with you […]

Google Analytics’ bounce rate metric is defined as “the percentage of single page visits”. In other words, you could say it is the amount of times someone landed on a page on your website and left without visiting any other pages. The Google Analytics bounce rate metric reports on both the bounce rate of the […]

April 6, 2016 – Pam Aungst, Founder and President of Pam Ann Marketing, has been selected to be inducted into the 2016 Class of Jersey’s Best Marketing and Communication Professionals under 40. All inductees will be presented a personalized 2016 award at the Jersey’s Best Reception from 6:00-8:30pm on April 28, 2016 at Forsgate Country […]

We were hired to overhaul an e-commerce account that the owners were managing internally since 2002. We started with a strategy meeting to identify highest volume and highest margin product segments, and then conducted a full-scale audit of the existing AdWords account to pinpoint strategy for imperative optimizations. Our initial objectives: By applying that strategy […]

Prior to our account management, this account was managed and optimized by a hybrid effort comprised of 1. A different agency and 2. An in-house specialist under the consultation of Google AdWords representatives. After conducting an extensive audit of historical account performance, coupled with website product research, we built brand new AdWords campaigns centralized around […]

Pam Ann Marketing was hired to professionally manage Google Ads for a dermatologist practice with four individual office locations along the entire east coast. The agency that handled their Google Ads before us did not allow the client nor us access to the account they had been using, which presented a challenge because we had […]

Pam Aungst, President and Founder of Pam Ann Marketing, was recently honored with a “Changemakers and Champions Award” for her contributions to mental health organization Newbridge Services, Inc. “As a strong advocate for mental health services, it has brought me great joy to provide pro-bono internet marketing services to Newbridge for the past two years,” […]

A very common inquiry we receive is regarding just how problematic “duplicate content” is for SEO. This article aims to explain our particular interpretation of this common SEO consideration. First of All, What Exactly is Duplicate Content? For SEO purposes, we define duplicate content as a situation that occurs when two or more URLs (links) […]

Open source software is not owned by any corporate entity. Popular open source website platforms like WordPress and Magento have communities of hundreds of thousands of programmers contributing to their codebase every day, and the full codebase is available for editing – allowing for full development flexibility. We prefer open source website platforms for several […]

Knowing how to test website speed is a simple yet fundamental skill for any SEO or website owner. When you know how fast (or slow) your pages load, you’ll know what kind of experience you’re creating for visitors. Creating the best user experience starts with having content that loads quickly; because after that you may […]

Pam Aungst, President of Pam Ann Marketing, a New Jersey-based search marketing agency, was the recipient of the 2015 Morris County Chamber of Commerce Leaders in Business Award in the category of Small Business. The award was presented during the Annual Economic Outlook Luncheon, and recognizes the accomplishments of the agency since its establishment in 2011. […]

After performing a set of one-time technical corrections, one-time content additions with carefully researched phrases, and several months of continuous content and link building improvements, the following results were achieved in a 6 month period. Out of 32 tracked key phrases, In total: Ranking performance of one of the new phrases targeted: After these improvements, […]

By blogging weekly, carefully keyword-optimizing each post, and supporting the efforts with social media and link building efforts, we brought this newly-established blog from zero to 7,000 visits per month in 16 months. With the success of these efforts, this B2B wholesaler not only gained a large amount of consistent traffic in preparation the launch […]

Here at Pam Ann Marketing, we recently did a “local SEO” project for Morristown, NJ-based IT firm Sterling Rose LLC. We did some maps optimization, Schema markup, and citation building for owner Norman Rosenthal to give him a “boost” in regionally-based searches. The Agency Only Lays the Foundation By implementing these tactics, we laid the […]

After completing a comprehensive SEO research and planning phase, we managed the redesign of a website for a local copier dealer. The intent behind the redesign was to make the site more search engine friendly. After the first 4 months following the launch date, the following improvements were realized:

After completing a comprehensive audit and research phase, we developed an SEO Strategy Plan for an industrial manufacturing company, and then moved into an implementation phase where we worked with their in-house web developer to begin implementing the recommended technical changes, crafted new keyword-optimized content for the website, and began link and social signal building […]

Medical Clinic Organic Traffic Increases Nearly 200% after 9 Months of SEO Services Update! After 12 full months of SEO implementation, this client’s organic search traffic is now 482% higher than when we began! See updated screenshots below In the ninth month after we began providing SEO services for a multi-location medical clinic, the clinic’s website […]

After completing a comprehensive audit and research phase, we developed an SEO Strategy Plan for a legal services company. Since they had in-house staff handling their SEO, after developing the strategy, we moved into a 6 month training phase where we taught the in-house staff how to implement our strategy. At the end of the […]

Children’s Clothing E-Commerce Site Sees 405% Increase in Organic Search Traffic After 6 Months of SEO Services In the sixth month after we kicked off SEO services for a children’s online clothing retailer, the site was getting 405% more organic search traffic than the month when SEO efforts began. As always, we started with comprehensive SEO research […]

If you try to stay on top of internet marketing news, you may have seen some headlines recently proclaiming that Google Authorship is dead. I understand how this would raise some concerns, especially since Authorship and Author Rank are things that we’ve recommended focusing on for quite some time, and are providing services to our […]

Here at Pam Ann Marketing, we recently did a “local SEO” project for Morristown, NJ-based IT firm Sterling Rose LLC. We did some maps optimization, Schema markup, and citation building for owner Norman Rosenthal to give him a “boost” in regionally-based searches. The Agency Only Lays the Foundation By implementing these tactics, we laid the […]

There are two ways of losing money on Google: 1) Not Ranking. 2) Ranking. 1) How to Lose Money By NOT Ranking on Google The way to lose money by NOT ranking on Google is simple: do not invest in SEO (search engine optimization). But exactly how much of a return will you get on […]

People often ask me why I recommend developing websites in WordpPress. Well, here’s why: WordPress Websites Are User-Friendly WordPress makes it super easy for my clients to update their own websites. Most clients don’t want to have to contact their web developer just to change two words on a page. And frankly, I don’t want […]

I was asked the following question today: Would you recommend that whenever a WordPress update is issued its users should upgrade their website immediately? My answer is a resounding YES. Why Update WordPress? WordPress updates are often issued for the purposes of fixing potential security issues. My favorite podcast, SEO 101, recently noted that if […]

Optimizing your website incorrectly can cause you to become banned from Google. Google has an approximate 70% market share in the search industry, so getting banned from Google can effectively negate nearly all of your online marketing efforts. And no one is safe; even J.C. Penney and Overstock.com have received the boot from Google for […]

What IS an Editorial Calendar? An “editorial calendar” may sound like a complicated thing, but in fact it is a simple tool that can make or break your blogging success. The term “editorial calendar” simply refers to a schedule of what you are going to blog about and when. It may cover several weeks, several […]