Local SEO is a very targeted online marketing approach. Millions of customers use local search every day to find the best local businesses in their area. Local SEO allows you to position your business on search engines so that your company gets found by potential customers who are searching for your services, in your area, right now!
Local SEO uses a variety of strategies, including: optimizing your Google My Business listing, generating localized content, obtaining online reviews, increasing domain authority, and getting your site listed in directories such as Yelp, Superpages, YP.com, and more.
This presentation will give an overview of the strategies you need to have in place to take advantage of Local SEO.
President & Chief Web Traffic Controller at Pam Ann Marketing at Pam Ann Marketing
Recently named one of the “Top 10 Best Women in SEO,” Pam Aungst Cronin, M.B.A. is widely recognized as an expert in SEO, PPC, Google Analytics, and WordPress. A self-proclaimed “geek”, Pam began studying computer programming at 6 years old, started creating websites in 1997 and has been working professionally in the field of e-commerce since 2005. Referred to by Sprout Social as a “Twitter Success Story,” she harnessed the power of social media to launch her own agency in 2011. Pam travels all over the country speaking at conferences and guest lecturing at universities. Click here to read her full bio.
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